A Winter Win: Billboard reports that Grammy-nominated pop star Sabrina Carpenter joins forces with Dunkin’ to launch “Sabrina’s Brown Sugar Shakin’ Espresso,” a limited-edition beverage debuting December 31. The collaboration celebrates her hit single “Espresso” while introducing an innovative addition to Dunkin’s winter menu.
Creative Partnership Forms: The handcrafted drink combines bold espresso, brown sugar notes, and oatmilk, shaken to create a frothy signature beverage. Artists Equity, Ben Affleck and Matt Damon’s company, produced the playful “Shake That Ess’” campaign directed by Dave Meyers.
Winter Menu Expands: Dunkin’ pairs the launch with several new offerings:
- $5 Meal Deal featuring two Wake-Up Wraps and medium coffee
- Lava Cake Signature Latte and Coffee
- Chocolate Whoopie Pie Specialty Donut
Member Benefits Added: Dunkin’ Rewards members receive exclusive January offers including $3 Maple Sugar Bacon Breakfast Sandwiches and Hash Brown Brisket Scrambles with beverage purchase, plus bonus points for Mobile Monday orders.
Marketing Innovation: The campaign features Carpenter at a vibrant launch party, where guests shake their drinks to “Espresso,” creating a unique blend of music, beverage, and entertainment marketing.
