10 Goofy Trends from the 70s Avon Catalog You Laughed At (And Loved)

These nostalgic Avon treasures reveal our beauty evolution from simple powders to complex routines long before Instagram tutorials existed.

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Retro Avon isn’t just your grandma’s makeup stash. It’s a time capsule that shows how we’ve transformed from powdering our noses to contouring like we’re auditioning for “Euphoria.” The brand tracks our beauty evolution better than Taylor Swift tracks her exes. Ready to discover how your mom’s bathroom cabinet predicted today’s beauty obsessions? These Avon treasures aren’t just old products – they’re cultural artifacts that reveal more about us than our Instagram explore page.

10. Sweet Honesty Cologne (1973)

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Remember your first crush? Sweet Honesty cologne was the 1973 equivalent of that awkward teenage phase, but bottled and sold for $3.99. This powdery floral scent with notes of lily of the valley, peach, rose, cedarwood, and honey was basically training wheels for the perfume world. Everyone’s mom or aunt had this stuff hidden in their purse like Pete Davidson hides his new relationships. The soft floral fragrance was so innocent they’d make Olivia Rodrigo’s “drivers license” sound like death metal.

9. Solid Perfume Lockets and Brooches

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Before there were AirPods and smartphone addiction, people found other ways to seem unapproachable in public – like wearing jewelry that doubled as perfume containers. Vintage fashionistas rocked gold-tone lockets and owl brooches that held solid scents for on-the-go freshening. They were as multifunctional as those TikTok-famous Stanley cups, but with considerably less liquid capacity. The subtle fragrance delivery was perfect for people who wanted their scent discovered rather than announcing their arrival like a Marvel post-credits scene.

8. Skin So Soft Bath Oil (Original, 1961)

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Skin So Soft is what happens when a product accidentally becomes better at its side hustle than its main gig. This bath oil launched in 1961 primarily to moisturize dry skin but gained cult status when people realized it repelled bugs like Twitter repels civil conversation. Its “not officially a bug repellent but actually works as one” reputation spread faster than Netflix password sharing used to. The subtle, clean scent kept users moisturized and bug-free while enjoying evening porch sessions.

7. Rapture Dusting Powder

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Dusting powder is as extinct in modern beauty routines as flip phones are in tech stores. Rapture’s sky-blue container with birds on the lid screams “I watched ‘The Breakfast Club’ in theaters.” Applying it after a bath with that giant fluffy puff was a whole self-care ritual before self-care meant 15-step skincare routines documented on YouTube. This powder turned ordinary women into vintage glamour queens faster than Instagram filters transform today’s selfies.

6. Novelty Soap on a Rope

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Soap on a rope is what happens when basic hygiene needs a rebrand. These soaps shaped like rugby balls or Christmas trees were especially popular in the 1970s and often marketed as gifts for men. The hanging cord kept soap dry between uses, which is more thought than most people put into their current shower setup. These whimsical cleansers were the original bath bombs – before bathing became a social media event worthy of mood lighting and a carefully curated Spotify playlist.

5. Avon’s Small World Dolls

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Imagine cultural ambassadors standing just over 5 inches tall – about the height of the average attention span in 2025. Each porcelain doll captured international aesthetics with the accuracy of someone who learned geography exclusively through “Emily in Paris.” The most fascinating part? Their heads removed to reveal bottle tops underneath. Dutch girls with wooden shoes and Scottish lasses in tartan brought global awareness to homes before people could Google “vacation destinations that look good on Instagram.” They’re like the original Brat dolls but with less controversy and more educational value.

4. Berry Nice Lip Gloss Duo (1970s)

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Strawberry-flavored lip paradise paved the way for every Kylie Lip Kit and TikTok-viral makeup brand currently emptying wallets. The pink packaging appealed to teens like catnip to kittens. With flavors more addictive than scrolling reels at 2AM, these glosses went everywhere – purses, backpacks, and school lockers. The dual format let users play makeup artist before beauty tutorials existed. Apply strawberry cream first, then top with fresh strawberry – basically contouring for beginners.

3. Cat-Shaped Perfume Bottles

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Cat-shaped anything in 2025 gets automatic likes, but Avon pioneered the trend with these feline fragrance vessels. Fancy feline vessels with gem eyes and painted bows held scents like Topaz and Sweet Honesty. They’re the distant ancestors of those expensive perfume bottles that look like modern art installations and take up half your bathroom counter. Collecting these bottles is like Pokémon GO for vintage beauty enthusiasts – gotta catch ’em all, but without the exercise or app crashes.

2. Avon Chess Set Decanters (1971-72)

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Chess piece decanters released in 1971-72 are what happens when someone says “make grooming products men will actually buy.” Each piece doubled as a tiny bottle of cologne or aftershave with surprisingly detailed craftsmanship – like someone shrunk a medieval castle and filled it with scented liquid. They’re the 1970s equivalent of those whiskey stones shaped like Baby Yoda that seemed necessary during pandemic online shopping sprees. Chess has never looked so masculine or smelled so strongly of your dad’s bathroom cabinet.

1. Avon Fashion Jewelry (1970s)

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Avon jewelry was costume bling for the masses that never turned your skin green – the original “quiet luxury” before TikTok made it a thing. The gold-tone settings with sparkly accents let everyone feel fancy without maxing out credit cards. From birthstone rings to zodiac pendants that were all the rage in the 1970s, these accessories delivered personality before people expressed themselves through Spotify playlists and BeReal posts. The affordable self-expression was perfect for anyone wanting to look expensive on a budget – like using a Trader Joe’s bag instead of buying Whole Foods groceries.

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